KFC
Services
Client
year
Development
Figmatica
2023
Awards
A Taste of Innovation: KFC's Immersive Digital Menu
Overview
KFC, the iconic fast-food chain, sought to revolutionize the dining experience with an immersive digital menu. In collaboration with the Feldman Sisters, Figmatica, and our team, we brought this vision to life.
Challenge
The Feldman Sisters provided the artistic vision with their captivating illustrations, while Figmatica and our team handled the technical implementation. Together, we created a depth-scrolling menu that offered a truly immersive and engaging experience for KFC customers.
The Solution
The new digital menu proved to be a hit with customers. By increasing average session duration and significantly reducing bounce rates, we demonstrated that the immersive experience was keeping visitors engaged and encouraging them to explore more.
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